Can we be friends and allies?

May 17, 2024


Hello Dear Reader,

I don’t know about you, but …

Something in me likes to let life unfold, and I often only see the direction it’s taking me as it presents itself to me in real-time.

It’s as if I’m the observer who also gets to participate, watching desires arise within myself without needing to make them happen, but somehow also being part of their happening.

It’s hard to explain. Anyway …

As I observed what I see unfolding in my life right now, one of the big things that appeared was ‘becoming more human’… or rather, ‘showing up more fully as the human I already am.’

One of the surprising paths life led me down this week (which very much fits in with this unfolding) was booking a copywriting training course with Simone Soel.

My dear friend and podcast co-host Lea Wernli has been talking about her for years and I finally get why she likes her so much.

On a Facebook LIVE the other day, Simone was speaking about her motivation for creating the training—her ‘reason why.’

And this is it …

Over the years, as she helped clients and trained small business owners, she saw them open up and be themselves (real and raw) in the safe environment of the group.

In that safe space, they wrote and shared the most alive and relatable texts, …

… only to leave the room and post a washed-down, Chat GPT version of their once beautifully human thoughts and stances.

We all know this …

When we're among friends and allies and feel safe, there are things we say and ways we show up.

The minute we see ourselves in a role, we tend to present an entirely different version of ourselves—wanting to influence, fit in, make an impression, or make a sale.

So, Simone’s mission is to bridge the gap between who we really are and how we present ourselves in marketing and communication, …

… especially when it comes to writing and connecting authentically with others online.

In just the first few days of the training, I discovered how much of my truest human self I am still holding back.

Even though I perceived myself as being more authentic in the last 12 months than ever before.

I have a way to go, but it feels so worth being on the journey.

My hope is that you will become my friend and ally along the way (if you aren’t already).

And I yours so that we can feel safe together and impact each other in a way only real humans can.

So much love,




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