Hello dear Reader, I hope you're doing well!
Ever heard about the first time I figured out what it means to be a ‘thinking human’? I’d love to tell you the story (again) today.
But, let's rewind a bit to set the scene …
In 2005, at the age of 30, I served as the lead online concept developer in a Munich-based marketing agency.
My boss, the agency owner, graciously supported my quest to acquire the qualifications for becoming a strategic planner.
So early one morning, I hopped on an ICE train to Frankfurt for a professional development event hosted by the APGD for up-and-coming junior planners.
I recall entering the sleek headquarters of Leo Burnett, a renowned agency, and finding my place at a spacious oval table surrounded by Germany's young creative talents.
Recently, I had seen the woman holding the training on the cover of “brand eins” a prominent German business magazine known for profiling leading companies and their key figures.
It...
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